Marketing You: Standing Out in the Digital Crowd

20 million active accounts on Twitter.
120 million professionals on LinkedIn.
750 million people (and a few cats) on Facebook.
How on earth are you supposed to stand out?!

There are many ways, of course, and tonight, we're going to focus on one that doesn't require that you write a book, record an embarrassing video, or engage in blatant self-promotion.

Our keynote speaker, Kellogg '02 alum Jason Seiden, has studied and consulted on the topics of professional communications for nearly 17 years. His company was recently selected by LinkedIn to help professional clients optimize their online profiles. Tonight, he's going to share strategies, tactics, and exercises that will help you show off your best side and help you market you.

Attendees will learn:

•    How the concept of personal branding can apply to professional development and further career goals
•    How to shape unique work and life experiences into an authentic and compelling professional story
•    How tools such as an elevator pitch, LinkedIn, blogs and other social media can be effectively used to share your story

Everyone who wants to further develop their ability to stand out in the digital crowd will benefit, including:

•    Students and new graduates
•    Experienced managers
•    Entrepreneurs
•    Career changers

Register here.

Event Details:

Thursday, February 23, 2012

Chaminade College Preparatory School
425 S. Lindbergh Blvd.
St. Louis, MO

Agenda:

6pm - 7pm: Check In and Reception (heavy hors d'oeuvres and beverages served)
7pm-8:30pm: Interactive Keynote and Q & A
8:30pm-9:30pm: Networking Reception (heavy hors d'oeuvres and beverages served)

Cost:

Club Members, Guests, Young Alumni: $15
Non-Members: $20
Event + 1 year NU Club of St. Louis Young Alumni Membership: $35
Event + 1 year NU Club of St. Louis Regular Membership: $50
Event + 1 year NU Club of St. Louis Couples Membership: $70
Event + 1 year NU Club of St. Louis Family Membership: $90

All "Event + Club Membership" rates include a $5 discount off of the club membership dues.

Event Cost includes heavy hors d'oeuvres, beverages, and a copy of Jason Seiden's book, Super Staying Power: What You Need to Become Valuable & Resilient at Work.

Register here by February 22, 2012.

This Northwestern Alumni Association event is co-sponsored by the NU Club of St. Louis and the Kellogg Alumni Club of St. Louis .

About the Speaker
Jason Seiden, author of Super Staying Power: What You Need to Become Valuable & Resilient at Work is an expert at combining humor and wisdom to handle the difficult task of managing one’s career. He is the co-founder of Ajax Social Media, the first and only company to offer training certified by LinkedIn. Seiden earned his MBA from Northwestern University’s Kellogg School of Management and his bachelor’s degree from Wharton at the University of Pennsylvania. He is the author of Beyond Social: Rethink Your LinkedIn Strategy to Convey Credibility, Connect with Resources, and Get Things Done and How to Self-Destruct: Making the Least of What’s Left of Your Career.

Questions?  Contact careers@alumni.northwestern.edu or 847-491-5648.